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The best parady is of course the stuff that is a little too close to the truth… Get Shareaholic
WordPress – A Cheap Option for New Zealand Business?

Its official – well its in Computerworld NZ so has some credibility aways - WordPress is probably the cheapest way to get your small business website on the web. According to the recent report in Computerworld recently more than half the sites launched using WordPress – haven’t been blogs at all – they have been full blown businessweb [...]
AirNZ’s Clever Use of Social Media

Some of you may still recall when multi-media meant using a blackboard and an overhead projecter. An advertising campaign could cover newspapers and TV! Regardless of whether you think AirNZ is going resolutely down market with its proposed merger with Virgin on Trans-Tasman routes – you have to be impressed with how it responded to [...]
What Percentage of New Zealanders Use Social Networking Sites

According to the latest UMR poll over 43% of those surveyed used a social networking site, up from 32% in June 2009 and 17% a year earlier. But for the age group 18 to 30 the figure is 80%! What does this mean for you as a small business owner in New Zealand? It means [...]
Why Yellow Pages is History

Yellow Pages has, along with newspapers, some of the most expensive advertising that most small businesses pay for each year. But do you get a return on investment? Does your target market even use Yellow Pages anymore? Do they have a copy, can they find a copy, can they find what they want in it – or do they just go straight to the Internet?
